Social Media Marketing Project

“A picture is worth a thousand words“

-Confucius

“The pen is mightier than the sword”

-author Edward Bulwer-Lytton

With today’s technology, you have the ability to use both images and words in a powerful way. With the use of video and audio, you can touch people in a way that is very powerful and impactful. How will you use this techological power in your social media messaging.

LIVE PROJECT

  • Decide on a target demographic (who)

  • Decide on a topic, issue or message (what and why)

  • Decide on what media you will use, images, audio, qoutes, stories, video? (How)

  • Use the above to craft your message.

Question to think about: Will you use multiple messages in your campagin? Or will you try to communicate a single point with many aspects being covered? Will you provide acction items? or other advice?

Past examples of topics include:

-The pressure students feel to:

  • get good grades

  • get to college

  • not fail

-Body image

  • To look like actors, models

  • Impact of social media

  • Self appreciation

-Being accepted

  • Trying to fit in

  • Bullying

  • Being yourself

-Depression/Anxiety

  • Causes

  • Practical things to help

  • Hotlines and organizations that can help

-Finding a job

  • What you can do to prepare

  • Practical things to help

  • Different ideas for jobs that don’t require college